Jiangjun's blogger

At the beginning of October, I did a monitoring project of Toyota's social media and gave some analysis. This time, I will continue to do further monitoring and analysis on the social operation of Toyota Motor Company, and express some of my own opinions.  Data comparison and content trends: According to the Social Mention website, Toyota's strength is 37%, while as its competitor, Volkswagen's strength is 27%. Toyota has every 28 minutes on average to be mentioned on social platforms, compared with every 25 minutes for Volkswagen. Toyota’s passion that shows about 32% is twice as much as Volkswagen’s. The Sentiment of the two auto companies is mainly neutral, and supplemented by positive news, but Volkswagen’s positive news is a little bit more than Toyota’s. Thus, when we look at the data from Social Mention website, the activity, popularity and heat of Toyota on the social media platforms is higher than that of one of its competitors: Volkswagen.  According to the data p

Nowadays, in this high-speed development society, we can not do without a variety of social media. If we run a company and we want to promote our products better, shall we use the traditional promotion method or the promotion on the network? When our enterprises encounter difficulties and crises, what should we do on social platforms? These problems can be found in this book. At the beginning of Chapter 13, an example of Home Depot is given. Once a loyal customer, on the network made a pessimistic post about Home Depot company, causing a huge network storm. The content is to say that Home Depot's service has deteriorated and gradually lost its confidence in Home Depot's products. Since then, in order to resolve this crisis, the company began to deal with the it: the top leadership was replaced, and the new leader immediately apologized for the company's mistakes on large social media.  In the days to come, Home Depot will pay great attention to public relations on social me

At 8:00 pm on Oct.14, 2020 Beijing time,  Nikon  launched new generation cameras of Z 6 and Z 7.  Two years have passed away since the launch of the first generation of products to the release of the second generation of products. This new products release conference compared with the launch of the new entry-level camera Z 5, three months have passed as well.  The first generation of Nikon Z 6 and Z 7 was very popular when them were released, both online and offline promotion, Nikon's marketing department promoted the new products in a wonderful way, which enhanced the sales of new products. However, at the press conference three months ago, although the new product Z 5 was excellent, it still received poor comments from many consumers, which made the sales volume of the product not optimistic.  In this situation, Nikon made a series of marketing changes before the launch of Z 6ii and Z 7ii. First, according to unofficial information, Nikon adjusted and updated marketing department

Introduction In this world, different automobile brands occupy a large number, but there are less than 20 automobile brands that are really famous with. And Toyota is just one of the few famous brands in the world. Of course, a strong automobile brand must have strong social media. After all, social media can exist to make the brand more affinity. In China, Toyota has more than 1.3 million fans on Weibo, which is a huge blogger compared with Weibo of other ordinary car brands. In North America, Toyota has more than 200000 fans on Twitter. Compared with 1.3 million and 200 thousand, it seems that I doubt that the users on Twitter don't care much about civilian car brands? But what I have to do is not only to compare and analyze the attention of Toyota social media, but also to supervise the data of social media of Toyota Motor Corp, and then make a learning project.  Toyota's Twitter Toyota's Weibo Analysis Compared with Weibo, the social platform, Toyota brand has a strong

Embracing the Groundswell  There are a lot of enterprises in our life, they just produce the goods they think are good, but they often ignore the intention and feelings of consumers. In fact, this does not bring success to the enterprises or organizations, on the contrary, it will only lead the enterprises or organizations astray. As a sentence in chapter 9 says: We can use consumers to help ourselves. In other words, grasping the needs of consumers often enables enterprises or organizations to make faster progress and thus obtain considerable profits. When we know our customers well enough, we can see that the power of innovation and renewal is enormous. First of all, customers don't say what they really want, but we can find out what they want from their comments and behaviors. Even these seemingly simple habits can be a good guide for marketing professionals and r&d personnel. Secondly, our products will be constantly improved by constant updating or upgrading, and consumers

The origination of Go Believe Goubuli steamed stuffed bun originated in 1858 of Qing Dynasty. It is a famous snack in Tianjin and one of the time-honored Chinese brands. The origin of this name is very interesting. It is said that in the Qing Dynasty, there was a middle-aged man in Tianjin who had a son in his forties and named his son Gouzi. Later, Gouzi went to Tianjin to sell steamed buns. The business was very good. There were all consumers at the door of the shop. The owner, Gouzi, was too busy to talk to customers. So public named this steamed bun "Goubuli", now its international name is “Go Believe”. The crisis of Wangfujing Go Believe In early September, Gu Yue, a famous Internet blogger, gave a program about the worst food in Wangfujing Street in Beijing. Gu Yue, through Dazhongdianping, a gourmet search software, picked out the gourmet business with the lowest score on Wangfujing Street: Go Believe. Many tourists gave the store one score and commented that the servi

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T oday, I'm going to talk about a social networking application that is very popular among young People in China: Sina Weibo. As we all known, Sina Weibo is similar to North American social software: Twitter and Facebook. Sina Weibo is a relatively large social software, on which we can publish various forms of dynamics, such as short opinions, articles, pictures, videos and so on.  Now, I want to introduce this software to you from two aspects: introduction of Sina Weibo, personal Sina Weibo marketing. Introduction of Sina Weibo: Sina Weibo has seen explosive growth since its launch in August 2009. By the end of October 2010, Sina Weibo had more than 50 million registered users. On March 27, 2014, Sina Weibo officially changed its name to Weibo. On the evening of April 17, 2014, Sina Weibo officially landed on nasdaq.  Before I first came into contact with Weibo, most students and young people were mainly used Tencent QQ , so I came into contact with Weibo just at the good opportu

Hello, my classmates! My name is Jiangjun Xu, I come from Wuxi, Jiangsu Province, a city in the east of China near the East China Sea. Many tourists are used to calling Wuxi the land flowing with milk and honey.  Now, as a graduate student of Clark University, I am majoring in Communication. I choose this major largely because it is similar to my undergraduate major: Journalism. Communication is a relatively broad major, which seems to cover all aspects of knowledge. However, there are many different directions to study when divided in detail. In addition, the information industry is developing rapidly in today's society, so choosing this major can lay a solid foundation for my future career. Because of this, I chose Social Media Marketing Communication as my course. With the rapid development of science and technology, it is more and more convenient for us to make social contact, so it is also a good direction to make good use of social media. In the past college life, I was keen