Jiangjun's blogger

At the beginning of October, I did a monitoring project of Toyota's social media and gave some analysis. This time, I will continue to do further monitoring and analysis on the social operation of Toyota Motor Company, and express some of my own opinions.  Data comparison and content trends: According to the Social Mention website, Toyota's strength is 37%, while as its competitor, Volkswagen's strength is 27%. Toyota has every 28 minutes on average to be mentioned on social platforms, compared with every 25 minutes for Volkswagen. Toyota’s passion that shows about 32% is twice as much as Volkswagen’s. The Sentiment of the two auto companies is mainly neutral, and supplemented by positive news, but Volkswagen’s positive news is a little bit more than Toyota’s. Thus, when we look at the data from Social Mention website, the activity, popularity and heat of Toyota on the social media platforms is higher than that of one of its competitors: Volkswagen.  According to the data p...

Introduction In this world, different automobile brands occupy a large number, but there are less than 20 automobile brands that are really famous with. And Toyota is just one of the few famous brands in the world. Of course, a strong automobile brand must have strong social media. After all, social media can exist to make the brand more affinity. In China, Toyota has more than 1.3 million fans on Weibo, which is a huge blogger compared with Weibo of other ordinary car brands. In North America, Toyota has more than 200000 fans on Twitter. Compared with 1.3 million and 200 thousand, it seems that I doubt that the users on Twitter don't care much about civilian car brands? But what I have to do is not only to compare and analyze the attention of Toyota social media, but also to supervise the data of social media of Toyota Motor Corp, and then make a learning project.  Toyota's Twitter Toyota's Weibo Analysis Compared with Weibo, the social platform, Toyota brand has a strong ...

Embracing the Groundswell  There are a lot of enterprises in our life, they just produce the goods they think are good, but they often ignore the intention and feelings of consumers. In fact, this does not bring success to the enterprises or organizations, on the contrary, it will only lead the enterprises or organizations astray. As a sentence in chapter 9 says: We can use consumers to help ourselves. In other words, grasping the needs of consumers often enables enterprises or organizations to make faster progress and thus obtain considerable profits. When we know our customers well enough, we can see that the power of innovation and renewal is enormous. First of all, customers don't say what they really want, but we can find out what they want from their comments and behaviors. Even these seemingly simple habits can be a good guide for marketing professionals and r&d personnel. Secondly, our products will be constantly improved by constant updating or upgrading, and consumers...