DIGITAL NEWSLETTER FINAL PROJECT

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Social Media Monitoring Project#1

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Introduction In this world, different automobile brands occupy a large number, but there are less than 20 automobile brands that are really famous with. And Toyota is just one of the few famous brands in the world. Of course, a strong automobile brand must have strong social media. After all, social media can exist to make the brand more affinity. In China, Toyota has more than 1.3 million fans on Weibo, which is a huge blogger compared with Weibo of other ordinary car brands. In North America, Toyota has more than 200000 fans on Twitter. Compared with 1.3 million and 200 thousand, it seems that I doubt that the users on Twitter don't care much about civilian car brands? But what I have to do is not only to compare and analyze the attention of Toyota social media, but also to supervise the data of social media of Toyota Motor Corp, and then make a learning project.  Toyota's Twitter Toyota's Weibo Analysis Compared with Weibo, the social platform, Toyota brand has a strong ...
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Social Media: Weibo

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T oday, I'm going to talk about a social networking application that is very popular among young People in China: Sina Weibo. As we all known, Sina Weibo is similar to North American social software: Twitter and Facebook. Sina Weibo is a relatively large social software, on which we can publish various forms of dynamics, such as short opinions, articles, pictures, videos and so on.  Now, I want to introduce this software to you from two aspects: introduction of Sina Weibo, personal Sina Weibo marketing. Introduction of Sina Weibo: Sina Weibo has seen explosive growth since its launch in August 2009. By the end of October 2010, Sina Weibo had more than 50 million registered users. On March 27, 2014, Sina Weibo officially changed its name to Weibo. On the evening of April 17, 2014, Sina Weibo officially landed on nasdaq.  Before I first came into contact with Weibo, most students and young people were mainly used Tencent QQ , so I came into contact with Weibo just at the good op...
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