Jiangjun's blogger

Nowadays, in this high-speed development society, we can not do without a variety of social media. If we run a company and we want to promote our products better, shall we use the traditional promotion method or the promotion on the network? When our enterprises encounter difficulties and crises, what should we do on social platforms? These problems can be found in this book. At the beginning of Chapter 13, an example of Home Depot is given. Once a loyal customer, on the network made a pessimistic post about Home Depot company, causing a huge network storm. The content is to say that Home Depot's service has deteriorated and gradually lost its confidence in Home Depot's products. Since then, in order to resolve this crisis, the company began to deal with the it: the top leadership was replaced, and the new leader immediately apologized for the company's mistakes on large social media.  In the days to come, Home Depot will pay great attention to public relations on social me...

At 8:00 pm on Oct.14, 2020 Beijing time,  Nikon  launched new generation cameras of Z 6 and Z 7.  Two years have passed away since the launch of the first generation of products to the release of the second generation of products. This new products release conference compared with the launch of the new entry-level camera Z 5, three months have passed as well.  The first generation of Nikon Z 6 and Z 7 was very popular when them were released, both online and offline promotion, Nikon's marketing department promoted the new products in a wonderful way, which enhanced the sales of new products. However, at the press conference three months ago, although the new product Z 5 was excellent, it still received poor comments from many consumers, which made the sales volume of the product not optimistic.  In this situation, Nikon made a series of marketing changes before the launch of Z 6ii and Z 7ii. First, according to unofficial information, Nikon adjusted and updated ...

Embracing the Groundswell  There are a lot of enterprises in our life, they just produce the goods they think are good, but they often ignore the intention and feelings of consumers. In fact, this does not bring success to the enterprises or organizations, on the contrary, it will only lead the enterprises or organizations astray. As a sentence in chapter 9 says: We can use consumers to help ourselves. In other words, grasping the needs of consumers often enables enterprises or organizations to make faster progress and thus obtain considerable profits. When we know our customers well enough, we can see that the power of innovation and renewal is enormous. First of all, customers don't say what they really want, but we can find out what they want from their comments and behaviors. Even these seemingly simple habits can be a good guide for marketing professionals and r&d personnel. Secondly, our products will be constantly improved by constant updating or upgrading, and consumers...