Nikon's changes in new prodects launch
At 8:00 pm on Oct.14, 2020 Beijing time, Nikon launched new generation cameras of Z 6 and Z 7. Two years have passed away since the launch of the first generation of products to the release of the second generation of products. This new products release conference compared with the launch of the new entry-level camera Z 5, three months have passed as well. The first generation of Nikon Z 6 and Z 7 was very popular when them were released, both online and offline promotion, Nikon's marketing department promoted the new products in a wonderful way, which enhanced the sales of new products. However, at the press conference three months ago, although the new product Z 5 was excellent, it still received poor comments from many consumers, which made the sales volume of the product not optimistic. In this situation, Nikon made a series of marketing changes before the launch of Z 6ii and Z 7ii. First, according to unofficial information, Nikon adjusted and updated ...