Jiangjun's blogger

At the beginning of October, I did a monitoring project of Toyota's social media and gave some analysis. This time, I will continue to do further monitoring and analysis on the social operation of Toyota Motor Company, and express some of my own opinions.  Data comparison and content trends: According to the Social Mention website, Toyota's strength is 37%, while as its competitor, Volkswagen's strength is 27%. Toyota has every 28 minutes on average to be mentioned on social platforms, compared with every 25 minutes for Volkswagen. Toyota’s passion that shows about 32% is twice as much as Volkswagen’s. The Sentiment of the two auto companies is mainly neutral, and supplemented by positive news, but Volkswagen’s positive news is a little bit more than Toyota’s. Thus, when we look at the data from Social Mention website, the activity, popularity and heat of Toyota on the social media platforms is higher than that of one of its competitors: Volkswagen.  According to the data p...

Nowadays, in this high-speed development society, we can not do without a variety of social media. If we run a company and we want to promote our products better, shall we use the traditional promotion method or the promotion on the network? When our enterprises encounter difficulties and crises, what should we do on social platforms? These problems can be found in this book. At the beginning of Chapter 13, an example of Home Depot is given. Once a loyal customer, on the network made a pessimistic post about Home Depot company, causing a huge network storm. The content is to say that Home Depot's service has deteriorated and gradually lost its confidence in Home Depot's products. Since then, in order to resolve this crisis, the company began to deal with the it: the top leadership was replaced, and the new leader immediately apologized for the company's mistakes on large social media.  In the days to come, Home Depot will pay great attention to public relations on social me...

The origination of Go Believe Goubuli steamed stuffed bun originated in 1858 of Qing Dynasty. It is a famous snack in Tianjin and one of the time-honored Chinese brands. The origin of this name is very interesting. It is said that in the Qing Dynasty, there was a middle-aged man in Tianjin who had a son in his forties and named his son Gouzi. Later, Gouzi went to Tianjin to sell steamed buns. The business was very good. There were all consumers at the door of the shop. The owner, Gouzi, was too busy to talk to customers. So public named this steamed bun "Goubuli", now its international name is “Go Believe”. The crisis of Wangfujing Go Believe In early September, Gu Yue, a famous Internet blogger, gave a program about the worst food in Wangfujing Street in Beijing. Gu Yue, through Dazhongdianping, a gourmet search software, picked out the gourmet business with the lowest score on Wangfujing Street: Go Believe. Many tourists gave the store one score and commented that the servi...