Futher feelings about Groundswell

Embracing the Groundswell 

There are a lot of enterprises in our life, they just produce the goods they think are good, but they often ignore the intention and feelings of consumers. In fact, this does not bring success to the enterprises or organizations, on the contrary, it will only lead the enterprises or organizations astray.

As a sentence in chapter 9 says: We can use consumers to help ourselves. In other words, grasping the needs of consumers often enables enterprises or organizations to make faster progress and thus obtain considerable profits.

When we know our customers well enough, we can see that the power of innovation and renewal is enormous. First of all, customers don't say what they really want, but we can find out what they want from their comments and behaviors. Even these seemingly simple habits can be a good guide for marketing professionals and r&d personnel. Secondly, our products will be constantly improved by constant updating or upgrading, and consumers will be well aware of this. They will think our enterprises and products are very dynamic and increase their favorable impression of our products and enterprises. 

Just like in some of the cases in this article. Salesforce.com built a community to keep track of customers' needs while keeping their web content up to date. And IdeaExchange will only make enterprises more confident, more sense of direction, easier to absorb consumer advice. Just like Dell, it used the IdeaExchange in the community to ensure the upgrade of its products, to obtain consumer recognition. Through a set of software simulation scheme, Crédit Mutuel enables customers to have an immersive feeling of financial management, instead of using the previous boring slogans to attract customers.

However, there are also companies that use crowdsourcing to outsource customer recruitment to third parties. Although this reduces part of the cost of the enterprise, it greatly reduces the competitiveness and self-renewal ability of the enterprise, because no one knows the customer better than ourselves. So anyway, creativity, renewal, being good at embracing the needs of customers, is something that we have to learn.

 

Tapping the Groundswell with Twitter 

This chapter is really about teaching us how to get the answers we want through Twitter. It has a large number of users, who are like the eyes and ears of a product, and they will discuss on Twitter. Therefore, we as enterprises should listen, support, interact and so on on Twitter to improve our products from the needs of the public. There's also a case study of using Twitter to get a tax experience, and a detailed description of how to tweet. This is in much the same way that the previous chapters have shown us how to use social media to get the results we want.