Jiangjun's blogger

At the beginning of October, I did a monitoring project of Toyota's social media and gave some analysis. This time, I will continue to do further monitoring and analysis on the social operation of Toyota Motor Company, and express some of my own opinions.  Data comparison and content trends: According to the Social Mention website, Toyota's strength is 37%, while as its competitor, Volkswagen's strength is 27%. Toyota has every 28 minutes on average to be mentioned on social platforms, compared with every 25 minutes for Volkswagen. Toyota’s passion that shows about 32% is twice as much as Volkswagen’s. The Sentiment of the two auto companies is mainly neutral, and supplemented by positive news, but Volkswagen’s positive news is a little bit more than Toyota’s. Thus, when we look at the data from Social Mention website, the activity, popularity and heat of Toyota on the social media platforms is higher than that of one of its competitors: Volkswagen.  According to the data p...

Nowadays, in this high-speed development society, we can not do without a variety of social media. If we run a company and we want to promote our products better, shall we use the traditional promotion method or the promotion on the network? When our enterprises encounter difficulties and crises, what should we do on social platforms? These problems can be found in this book. At the beginning of Chapter 13, an example of Home Depot is given. Once a loyal customer, on the network made a pessimistic post about Home Depot company, causing a huge network storm. The content is to say that Home Depot's service has deteriorated and gradually lost its confidence in Home Depot's products. Since then, in order to resolve this crisis, the company began to deal with the it: the top leadership was replaced, and the new leader immediately apologized for the company's mistakes on large social media.  In the days to come, Home Depot will pay great attention to public relations on social me...

At 8:00 pm on Oct.14, 2020 Beijing time,  Nikon  launched new generation cameras of Z 6 and Z 7.  Two years have passed away since the launch of the first generation of products to the release of the second generation of products. This new products release conference compared with the launch of the new entry-level camera Z 5, three months have passed as well.  The first generation of Nikon Z 6 and Z 7 was very popular when them were released, both online and offline promotion, Nikon's marketing department promoted the new products in a wonderful way, which enhanced the sales of new products. However, at the press conference three months ago, although the new product Z 5 was excellent, it still received poor comments from many consumers, which made the sales volume of the product not optimistic.  In this situation, Nikon made a series of marketing changes before the launch of Z 6ii and Z 7ii. First, according to unofficial information, Nikon adjusted and updated ...

The origination of Go Believe Goubuli steamed stuffed bun originated in 1858 of Qing Dynasty. It is a famous snack in Tianjin and one of the time-honored Chinese brands. The origin of this name is very interesting. It is said that in the Qing Dynasty, there was a middle-aged man in Tianjin who had a son in his forties and named his son Gouzi. Later, Gouzi went to Tianjin to sell steamed buns. The business was very good. There were all consumers at the door of the shop. The owner, Gouzi, was too busy to talk to customers. So public named this steamed bun "Goubuli", now its international name is “Go Believe”. The crisis of Wangfujing Go Believe In early September, Gu Yue, a famous Internet blogger, gave a program about the worst food in Wangfujing Street in Beijing. Gu Yue, through Dazhongdianping, a gourmet search software, picked out the gourmet business with the lowest score on Wangfujing Street: Go Believe. Many tourists gave the store one score and commented that the servi...

T oday, I'm going to talk about a social networking application that is very popular among young People in China: Sina Weibo. As we all known, Sina Weibo is similar to North American social software: Twitter and Facebook. Sina Weibo is a relatively large social software, on which we can publish various forms of dynamics, such as short opinions, articles, pictures, videos and so on.  Now, I want to introduce this software to you from two aspects: introduction of Sina Weibo, personal Sina Weibo marketing. Introduction of Sina Weibo: Sina Weibo has seen explosive growth since its launch in August 2009. By the end of October 2010, Sina Weibo had more than 50 million registered users. On March 27, 2014, Sina Weibo officially changed its name to Weibo. On the evening of April 17, 2014, Sina Weibo officially landed on nasdaq.  Before I first came into contact with Weibo, most students and young people were mainly used Tencent QQ , so I came into contact with Weibo just at the good op...