Jiangjun's blogger

At the beginning of October, I did a monitoring project of Toyota's social media and gave some analysis. This time, I will continue to do further monitoring and analysis on the social operation of Toyota Motor Company, and express some of my own opinions.  Data comparison and content trends: According to the Social Mention website, Toyota's strength is 37%, while as its competitor, Volkswagen's strength is 27%. Toyota has every 28 minutes on average to be mentioned on social platforms, compared with every 25 minutes for Volkswagen. Toyota’s passion that shows about 32% is twice as much as Volkswagen’s. The Sentiment of the two auto companies is mainly neutral, and supplemented by positive news, but Volkswagen’s positive news is a little bit more than Toyota’s. Thus, when we look at the data from Social Mention website, the activity, popularity and heat of Toyota on the social media platforms is higher than that of one of its competitors: Volkswagen.  According to the data p

Nowadays, in this high-speed development society, we can not do without a variety of social media. If we run a company and we want to promote our products better, shall we use the traditional promotion method or the promotion on the network? When our enterprises encounter difficulties and crises, what should we do on social platforms? These problems can be found in this book. At the beginning of Chapter 13, an example of Home Depot is given. Once a loyal customer, on the network made a pessimistic post about Home Depot company, causing a huge network storm. The content is to say that Home Depot's service has deteriorated and gradually lost its confidence in Home Depot's products. Since then, in order to resolve this crisis, the company began to deal with the it: the top leadership was replaced, and the new leader immediately apologized for the company's mistakes on large social media.  In the days to come, Home Depot will pay great attention to public relations on social me

At 8:00 pm on Oct.14, 2020 Beijing time,  Nikon  launched new generation cameras of Z 6 and Z 7.  Two years have passed away since the launch of the first generation of products to the release of the second generation of products. This new products release conference compared with the launch of the new entry-level camera Z 5, three months have passed as well.  The first generation of Nikon Z 6 and Z 7 was very popular when them were released, both online and offline promotion, Nikon's marketing department promoted the new products in a wonderful way, which enhanced the sales of new products. However, at the press conference three months ago, although the new product Z 5 was excellent, it still received poor comments from many consumers, which made the sales volume of the product not optimistic.  In this situation, Nikon made a series of marketing changes before the launch of Z 6ii and Z 7ii. First, according to unofficial information, Nikon adjusted and updated marketing department

Introduction In this world, different automobile brands occupy a large number, but there are less than 20 automobile brands that are really famous with. And Toyota is just one of the few famous brands in the world. Of course, a strong automobile brand must have strong social media. After all, social media can exist to make the brand more affinity. In China, Toyota has more than 1.3 million fans on Weibo, which is a huge blogger compared with Weibo of other ordinary car brands. In North America, Toyota has more than 200000 fans on Twitter. Compared with 1.3 million and 200 thousand, it seems that I doubt that the users on Twitter don't care much about civilian car brands? But what I have to do is not only to compare and analyze the attention of Toyota social media, but also to supervise the data of social media of Toyota Motor Corp, and then make a learning project.  Toyota's Twitter Toyota's Weibo Analysis Compared with Weibo, the social platform, Toyota brand has a strong

Embracing the Groundswell  There are a lot of enterprises in our life, they just produce the goods they think are good, but they often ignore the intention and feelings of consumers. In fact, this does not bring success to the enterprises or organizations, on the contrary, it will only lead the enterprises or organizations astray. As a sentence in chapter 9 says: We can use consumers to help ourselves. In other words, grasping the needs of consumers often enables enterprises or organizations to make faster progress and thus obtain considerable profits. When we know our customers well enough, we can see that the power of innovation and renewal is enormous. First of all, customers don't say what they really want, but we can find out what they want from their comments and behaviors. Even these seemingly simple habits can be a good guide for marketing professionals and r&d personnel. Secondly, our products will be constantly improved by constant updating or upgrading, and consumers