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Showing posts from September, 2020

The “interesting” network public relations of Go Believe

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The origination of Go Believe Goubuli steamed stuffed bun originated in 1858 of Qing Dynasty. It is a famous snack in Tianjin and one of the time-honored Chinese brands. The origin of this name is very interesting. It is said that in the Qing Dynasty, there was a middle-aged man in Tianjin who had a son in his forties and named his son Gouzi. Later, Gouzi went to Tianjin to sell steamed buns. The business was very good. There were all consumers at the door of the shop. The owner, Gouzi, was too busy to talk to customers. So public named this steamed bun "Goubuli", now its international name is “Go Believe”. The crisis of Wangfujing Go Believe In early September, Gu Yue, a famous Internet blogger, gave a program about the worst food in Wangfujing Street in Beijing. Gu Yue, through Dazhongdianping, a gourmet search software, picked out the gourmet business with the lowest score on Wangfujing Street: Go Believe. Many tourists gave the store one score and commented that the servi

Listening and talking to the Groundswell, the magic weapon

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Social Media: Weibo

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T oday, I'm going to talk about a social networking application that is very popular among young People in China: Sina Weibo. As we all known, Sina Weibo is similar to North American social software: Twitter and Facebook. Sina Weibo is a relatively large social software, on which we can publish various forms of dynamics, such as short opinions, articles, pictures, videos and so on.  Now, I want to introduce this software to you from two aspects: introduction of Sina Weibo, personal Sina Weibo marketing. Introduction of Sina Weibo: Sina Weibo has seen explosive growth since its launch in August 2009. By the end of October 2010, Sina Weibo had more than 50 million registered users. On March 27, 2014, Sina Weibo officially changed its name to Weibo. On the evening of April 17, 2014, Sina Weibo officially landed on nasdaq.  Before I first came into contact with Weibo, most students and young people were mainly used Tencent QQ , so I came into contact with Weibo just at the good opportu

Jiangjun's self-introduction

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Hello, my classmates! My name is Jiangjun Xu, I come from Wuxi, Jiangsu Province, a city in the east of China near the East China Sea. Many tourists are used to calling Wuxi the land flowing with milk and honey.  Now, as a graduate student of Clark University, I am majoring in Communication. I choose this major largely because it is similar to my undergraduate major: Journalism. Communication is a relatively broad major, which seems to cover all aspects of knowledge. However, there are many different directions to study when divided in detail. In addition, the information industry is developing rapidly in today's society, so choosing this major can lay a solid foundation for my future career. Because of this, I chose Social Media Marketing Communication as my course. With the rapid development of science and technology, it is more and more convenient for us to make social contact, so it is also a good direction to make good use of social media. In the past college life, I was keen

Chapter 2's summary and inspiration

 When I finished reading this chapter, I felt that the existence of the Internet really helped social media marketing a lot, and that it also gave software developers and users a better grasp of the future trends of social media marketing. In many cases, the use of media communication power, just like jujitsu, needs to be soft to overcome the rigid, blindly collision does not necessarily bring good results. In this chapter, it knows that we analyze the data of bloggers and audiences from the aspects of blog content, interaction between bloggers and fans, open resources on various platforms, number and ranking of platforms, etc. For the most part, blogs have the highest levels of traffic and interaction in Asian countries like Japan and South Korea, followed by North America and finally Europe. At the end of the chapter, the author also analyzes two successful cases of social networking platforms. From my perspective, for social media marketing, in order to spread a thing, pictures, vid